Everyone…really? That’s what you’re going to call this?  Mr Everyone? As in, that’s your target audience? What does that even mean? Everyone who speaks English? People in tune with pop culture? Millennials only or do you ACTUALLY mean everyone? Young and old? Male and female? Left-wing and right? East and West (and North and South for that matter)? You’re seriously, sincerely going to try and reach out…to EVERYONE?